Women, Infants, & Children
WIC, a program run by San Diego American Red Cross, helps maintain healthy pregnancies and thriving families by providing nutrition education, breastfeeding support, wellness coaching, and food vouchers. WIC’s existing content-heavy website was difficult to navigate, overwhelming for the user, and was being underutilized by the WIC team. Existing brand guidelines led to a visual overload. Our team was able to incorporate the same corporate guidelines while simplifying the look and feel of the site.
Align team goals for a cohesive strategy.
Simplify content flow.
Improve user experience.
Increase online enrollment and email sign-ups.
Discovery meeting to confront existing pains.
Mass content reorganization and complete rewrite of content.
Clean design and focused navigation.
"I loved working with Virginia and Jess at The Cowlick Appeal! They are talented, professional, and flexible – the three most important qualities someone can have. They lead my team on a clear, creative path through the rebranding process and made sure we were happy with the end results. They went the extra mile to make sure we got everything we needed and made lots of little adjustments whenever we changed our minds. I appreciate their work ethic, their commitment to our organization when they signed on to the project, and their quick responses to emails and phone calls. I would recommend them to anyone looking to rebrand!"
- JENNA MONTGOMERY, International Relief Teams Communications Manager