Women, Infants, & Children
WIC, a program run by San Diego American Red Cross, helps maintain healthy pregnancies and thriving families by providing nutrition education, breastfeeding support, wellness coaching, and food vouchers. WIC’s existing content-heavy website was difficult to navigate, overwhelming for the user, and was being underutilized by the WIC team. Existing brand guidelines led to a visual overload. Our team was able to incorporate the same corporate guidelines while simplifying the look and feel of the site.
Align team goals for a cohesive strategy.
Simplify content flow.
Improve user experience.
Increase online enrollment and email sign-ups.
Discovery meeting to confront existing pains.
Mass content reorganization and complete rewrite of content.
Clean design and focused navigation.
"We have ALREADY seen a drastic difference in web traffic to the site. For example, we saw THREE times the amount of emails generated from the contact form in April than we did last April. About 93% of the email inquiries in April resulted in enrollment. Thank you, thank you, thank you! Good design, copy, and experience, as well as better indexing, is likely the driving force which was all organic search/discovery-driven."
- ASHLEY VAUGHN, Marketing & Communications Manager