Brand Discovery Workshop | Identity | Web Design

TEEM Innovation Group with Dr. Tamsin

Dr. Tamsin's TEEM Innovation Group has an incredibly unique focus. She uses her vast experience of biomimicry, (the design and production of materials, structures, and systems that are modeled on biological entities and processes) to analyze nature's patterns of working together to then apply those processes into our corporate world so we can be more innovative, strategic and collaborative.

CHALLENGE:

Take many years worth of Dr. Tamsin's own internal evolution as a consultant, writer, speaker, biologist, and focus it all into one brand that represents her expansion to take over the world.

SOLUTION:

Create a brand that has a cohesive symbol to unite all the pies Dr. Tamsin has her fingers in as well as have the depth to go the distance for her future empire.

Teem Innovation Group old logo and new logo

Dr. Tamsin Woolley-Barker is an Evolutionary Biologist, Innovation Consultant, and Biomimicry Professional with a doctorate in Evolutionary Anthropology from New York University and a Biomimicry Masters degree from Arizona State University's Biomimicry Center. Wow!... Yes, she an impressive female mastermind, yet Dr. Tamsin is far from intimidating. She is a kind old soul that just absolutely loves what she does, and that is infectious. After meeting her, you love her immediately from the first story she tells you about her favorite Bonobo monkeys to the random facts about slime molds. She has been hands down one of our most favorite clients!

Kip's Brand Discovery Workshop
Dr. Tamsin and TEEM Innovation collage
Teem Innovation Group logo developmentTEEM Innovation Group Style Guides

The cohesive symbol we focused on was based on her love of slime molds. We designed a circular representation of a slime mold that has multiple paths or connections running throughout. This single-celled amoeba attracts other amoebas to unite into a more substantial form to take over bacteria. This is a fundamental belief of TEEM Innovation Group; you are only as strong as your internal team and how you work together.

We also worked in adding an additional layer to the word "teem" by playing with the double lowercase e's. We wanted to showcase the importance of emergent intelligence's potential in all things and if utilized effectively, can be an endless use of resources and positive outcomes. So we merged the two e's into a stylized infinity symbol. Boom! An identity that has depth and resilience!

TEEM Innovation Group Business Cards
TEEM Innovation Group's Business Cards
"So, like most 'food allergy parents' frustrated with the lack of choice, I started baking." - Jenny Stackle, Owner and Mother
WIC's new site

Dr. Tamsin's world has many facets. It is beautiful in its complexity; however, with so much content, our challenge was to keep everything focused for the end user. We wanted to create a website with many moving parts and layers yet direct the user to want to stay awhile and explore the world of TEEM Innovation Group's offerings and teachings. Dr. Tamsin's website was created to promote her many books, explain her multiple offerings, showcase her expertise, and educate the user in biomimicry and how it can help their bottom line. This website needed to be BIG and responsive to the ever-evolving, traveling, and speaking entity that is Dr. Tamsin. The result is a custom built, multi-faceted website that Dr. Tamsin can now use as a sales tool, promotional tool, and educational tool. This is truly just the beginning, and we are excited to see where she takes her brand and her passionate spirit.

WIC's old site
View Live Site

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