Sherpa Energy Squares
Bring life to a product that encompasses the vision of a pastry chef, promotes an active lifestyle, and makes sustainable energy delicious. Sherpa Energy Squares had a name but needed the vision to transform into a real living and breathing brand.
Start with a full Brand Discovery Workshop to build the company’s value propositions, personality, and strategies to launch the core product. Then, use the results to create a brand complete with identity, brand guidelines, website, packaging, and social media direction.
We start with a lot of questions...
...Sometimes they are tough and sometimes they are just weird enough to start a brainstorming session that inspires new ideas. Afterwards we gather market research, competitor products, and talk about likes/dislikes in the marketplace, in this case the energy bar/snack world. Taking what we learned, we create mood boards to visualize the brand's emotional connection with people, colors, textures, and places.
To help out clients think more about their brand we play
word association games, find your underlying archetypes, and learn your customers’ personas. All throughout this process, we make sure to keep our eye on our end goal- the consumer - so we can speak directly to their desires and needs.
The Cowlick Appeal yanked our brand discovery and website projects away from boring, template-speak. They skillfully guided us into more fun, meaningful ways of expressing who and why we are a business.
We are thrilled with the results. They exceeded all our expectations with their responsiveness, research, focus, and drive. They are truly unique talents that equipped us to reach our audience in refreshing ways.
- TRICIA CARIFFE, Owner of Sherpa Energy Squares