Social Fabric Initiative
The Social Fabric Initiative is a new program started by a small group of community minded individuals through the Joan B. Kroc Institute for Peace and Justice through the University of San Diego. This program brings together local high school students, university interns, and mentors to create real-world solutions that can bring change to our local communities.
Create a brand that represents 4 different audiences.
Be creative and different while sticking to USD’s internal guidelines.
Build and design a website that challenges youth to get involved.
Focus on the end goals of the program.
Play with shapes and be bold with color.
Build a site that promotes the end stories
"I loved working with Virginia and Jess at The Cowlick Appeal! They are talented, professional, and flexible – the three most important qualities someone can have. They lead my team on a clear, creative path through the rebranding process and made sure we were happy with the end results. They went the extra mile to make sure we got everything we needed and made lots of little adjustments whenever we changed our minds. I appreciate their work ethic, their commitment to our organization when they signed on to the project, and their quick responses to emails and phone calls. I would recommend them to anyone looking to rebrand!"
- JENNA MONTGOMERY, International Relief Teams Communications Manager