Branding | Advertisment | Website

Mission Avenue Bar and Grill


Create a brand for a local, laid back, new Oceanside bar with an industrial look.


Incorporated historical photos of Oceanside to emphasize the industrial style of the bar, while keeping a contemporary feel.

We wanted to have a little fun, it is a bar after all, so we dove into the Oceanside archives. Mission Avenue's name is for the street on which it resides on, so finding the first pictures of downtown Oceanside in the early 1800’s started a theme. In the archives we found great vintage shots of the “founders” of Oceanside.

We put our own Cowlick Appeal spin to elevate, add textures, and depth to their brand.

You can visit their website here.

Check out more work