Kip's Granola Bark
Originally called Kip’s Nut Free Kitchen, a nut-free, vegan granola based snack, Kip's Granola Bark was started in the founder’s home kitchen. Jenny started baking these snacks because her son, Kip, suffered from severe nut allergies. Sharing them with friends and family, Jenny soon realized she had a viable product to sell. She started to sell Kip’s Granola Bark at local farmer’s markets and grocery stores. Soon enough, she started selling out of the product and realized she was ready to take her business to the next level.
Reach a broader audience.
Create brand goals and company vision.
Ready the product for a competitive marketplace
Define key audience characteristics.
Develop brand personality.
Create high-end packaging and website
"I thoroughly enjoyed working with Virginia, Jess, and Amie at The Cowlick Appeal. I had never gone through a branding exercise before and I found it to be such an interesting and fun experience. They knew all the right questions to ask to draw out of me the meaning behind my brand, my brand values, who my customers were, etc. I couldn't be happier with the new logo, color palette, and design elements that they came up with, and the packaging and website to go with it all. They were, and continue to be, incredibly responsive via email and phone. Working with them was truly the most "fun" I've had with my business in years, and I'm so happy with the results. I highly recommend working with The Cowlick Appeal to inject some new life into your brand."
- JENNY STACKLE, Founder & Owner of Kip's Granola Bark