Revise and evolve the identity to harmonize with the content and potential growth of a high end lifestyle brand, ensuring higher market value and brand loyalty.
Create a brand feeling of nostalgia using California imagery and vintage textures.
“Golden Gateway” is a glorious escape to California.
The Golden Gateway brand can transport a person to a place of endless possibilities and dreams. This product line will be the first ever branded cannabis flower that is grown in California for Californians. This story was the catalyst to create their brand impression and the backbone for their new tagline:
A spirit, a lifestyle, a state of mind.
"Coming from the agency world, it was imperative that I work with an agency that shared the same values. My experience with The Cowlick Appeal was exactly what I was looking for. The brand process was fun, professional and collaborative. They committed to every timeline established and went above and beyond with their service. The Cowlick Appeal really does stand out among the rest!"
- LOWELL HINTE, Golden Gateway Brand Manager